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In today's market the CMO needs to care about the bottom line as much as the CFO. But your customers? They could care less about your amazing new product, useless you can show them why it matters to them.
B2B campaigns must cut through the clutter. My process is centered around one core idea; to breakthrough, you need to create a meaningfully different experience. Impact comes from sharing something your customers didn't expect by challenging assumptions. I use market research, interviews, and new technologies like AI marketing to create insights that draw in clients. Whether it's developing reports that generate leads, or coming up with new findings journalists fight over for exclusives, we power results.
Hunter Marketing was founded by Anne Hunter, a veteran marketing executive with decades of experience in startup, public and private corporations. Her award-winning work has grown company revenues...quickly.
"Anne brings to every assignment a remarkable blend of analytical and creative skills, intellect and passion, and fierce determination to do the right thing and get it right. She is the total dream-teamer - equally at home in research, development or sales.”
-Bennett Zucker, SVP & GM, Ziff Davis
“Anne is a cool headed veteran who combines knowledge of tech, methodologies, companies, and people skills. If you combined a Lumascape with a pediatrician, you would get Anne. She would be great on a team that wants to have a client - and a team - feel confident in who they are working with and that the strategy is based on real world and not just latest fad”
-Nick Nyhan, Managing Partner, Upside Analytics
“Anne is a fabulous asset to any organization. She is an expert in her field, incredibly articulate and has a keen strategic sense. She is equally at ease giving important presentations to major clients or at conferences as she is working with the implementation teams to role out a new product. She is also easy going and knows how to build consensus in a corporate environment.”
-Eric Bosco, Chief Product Officer, Nielsen