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This award-winning ​campaign was ​designed to elevate ​awareness and drive ​leads for a B2B SaaS ​company new to the ​ad market. Using ​elegant design to ​simplify the data, it ​created a 13X ROI and won Gold at the B2B Elevate awards and Silver at the ANA B2B awards.

As my company's ​Chief Strategy Officer ​representative to the ​World Economic ​Forum, I researched ​the implications of ​digital media with ​some of the world's ​most influential ​thinkers to help global companies understand consumer's perceptions of digital and social media.

To launch a new product, I created a ​charter program for ​top brands, including Ford, Kraft and Kimberly Clark. The result?  Massive sales, speaking slots, and ​winning the Advertising Research Foundation's, Journal ​of Advertising ​Research paper of ​the year.

As Biden was choosing his running ​mate, I developed an ​infographic ​showcasing my  ​company's ability to ​deeply understand ​voters' preferences. The content was then used in emails and on social media to build awareness of the company's data offerings.

To highlight the value of companies ​I've worked with, I've ​authored voluminous ​case  studies and ​sales collateral over ​the years, such as ​this case study on ​how to unlock social ​media measurement that generated new leads and highlighted a key product differentiator.

To bolster sales to ​top publishers for an analytics company, I ran a ​study on how ​placement in quality ​media publishers delivers a halo ​effect for brands, ​then presented the ​results with Digital ​Content Next at the Audience Science event.

As bot fraud rapidly ​increased in the ​industry, I wrote a ​guidebook for brands ​to help them ​understand this ​techy topic in a ​friendly way. Not every brand needs to know how to catch a bot, but they all need to know how not paying attention to them impacts their business.

Everyone loves the ​funny ads in football ​games but do they ​deliver results? I ​launched an annual ​report with actual ​brand awareness and ​outcomes from  ​advertising's biggest ​night of the year. The campaign drove significant press coverage and leads!

Digital spending ​increased quickly, ​but brands didn't ​know which tactics would deliver results. ​I authored a meta-​analysis to show ​where to spend on ​digital advertising which was presented at multiple industry events and used as a lead-generator with brands.

I served on my ​town's Economic ​Development ​Agency as a board member for years and ​created market  ​analyses and ​promotional ​materials to drive ​local investment.

In order to showcase successful ​businesses in my ​community, I created ​business profiles that ​highlight how ​companies can grow ​with support from ​the town.

To help fill the seats ​for the local High ​School musical, I ​designed a social ​media  campaign to ​sell tickets based on ​a countdown to ​opening night.