This award-winning campaign was designed to elevate awareness and drive leads for a B2B SaaS company new to the ad market. Using elegant design to simplify the data, it created a 13X ROI and won Gold at the B2B Elevate awards and Silver at the ANA B2B awards.
As my company's Chief Strategy Officer representative to the World Economic Forum, I researched the implications of digital media with some of the world's most influential thinkers to help global companies understand consumer's perceptions of digital and social media.
To launch a new product, I created a charter program for top brands, including Ford, Kraft and Kimberly Clark. The result? Massive sales, speaking slots, and winning the Advertising Research Foundation's, Journal of Advertising Research paper of the year.
As Biden was choosing his running mate, I developed an infographic showcasing my company's ability to deeply understand voters' preferences. The content was then used in emails and on social media to build awareness of the company's data offerings.
To highlight the value of companies I've worked with, I've authored voluminous case studies and sales collateral over the years, such as this case study on how to unlock social media measurement that generated new leads and highlighted a key product differentiator.
To bolster sales to top publishers for an analytics company, I ran a study on how placement in quality media publishers delivers a halo effect for brands, then presented the results with Digital Content Next at the Audience Science event.
As bot fraud rapidly increased in the industry, I wrote a guidebook for brands to help them understand this techy topic in a friendly way. Not every brand needs to know how to catch a bot, but they all need to know how not paying attention to them impacts their business.
Everyone loves the funny ads in football games but do they deliver results? I launched an annual report with actual brand awareness and outcomes from advertising's biggest night of the year. The campaign drove significant press coverage and leads!
Digital spending increased quickly, but brands didn't know which tactics would deliver results. I authored a meta-analysis to show where to spend on digital advertising which was presented at multiple industry events and used as a lead-generator with brands.
I served on my town's Economic Development Agency as a board member for years and created market analyses and promotional materials to drive local investment.
In order to showcase successful businesses in my community, I created business profiles that highlight how companies can grow with support from the town.
To help fill the seats for the local High School musical, I designed a social media campaign to sell tickets based on a countdown to opening night.
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