EXECUTIVE LEADERSHIP

 Brand marketing

• Some Super Bowl Advertisers Forgot About Branding, Search
• The Problem of Consumer Consent in Marketing
• Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
• From the Experts: Media and Advertising in 2021
• Primer for Burberry and others on how to make sure your marketing isn't racist
• Does Measuring Engagement Matter?
• SJames Charles highlights the challenges of influencer marketing

Ad effectiveness & technology

• What's next for the ad industry as Google gives third-party cookies a stay of execution
• Data Limitations Force Industry To Create New Ad Optimization Methods”
• Anne Hunter – DISQO
• Ad Measurement and Revenue Attribution
• The Ad Platform: Marketers' Biggest Measurement Challenges
• DISQO’s Case for Panel Data as the Post-Cookie Solution
• Google Touts Alternative to Crumbling Third Party Cookies
• Data management platforms 'declining fast' as brands shift to first-party data
• Why customer data platforms will play a role in a post third party cookie world
• Salesforce moves to provide analytics for 'consumer journeys'

Consumer trends

• New study reveals large gaps in what consumers think they do online 
• Decypting Consumer Behavior and Crypto
• 11 Customer-Experience-Related Predictions For 2021
• New Radio Spending Opportunity: Wendy’s Adds Breakfast To Menu
• Microsoft and Sony team up for games in the cloud but what’s it mean for gamers?
• Louis Vuitton has a Michael Jackson Problem

TV

• With So Many Streaming Services, What Really Sets Them Apart?
• NBCU’s Peacock Marks Media’s Latest Try to Connect Consumers, Commercials
• The Future of TV: Shoppable TV

Social media

• Disqo report: Take social more seriously when you don’t have dollars to waste
• TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
• Study: Parler users were more likely veterans or in military
• How TikTok can help brands get on Christmas wish lists

Ecommerce

• DISQO Finds Digital Shopping Behavior Recall Failures
• What to Expect from a Pandemic Holiday Season

• Mediapost TV & Video Insider Summit 3/9/22“Going Beyond GRPs to TV ROI”
• IAB Decisions 2022 Town Hall 3/8/22 “How Can We Create a Common Language for Measurement?”
• Insights Association Converge 12/7/21 “Using Zero Party Data for Behavioral Insights with Nestle Purina”
• IAB Brand Disruption Summit 11/9/21“Brand Academy: The Zero-Party Path to Full Funnel Ad impact”
• Mediapost CPG Brand Insider Summit 11/5/21 “Unboxing your audience with zero-party data”
• Informa Future Trends World Summit 10/26/21 “The Future of Insights”
• MMA Digital Analytics Think Tank Unplugged 10/13/21 “Breaking through Silos in Cross-platform ​Measurement”
• Cynopsis Measurement & Data 6/16/21 “A Kaleidoscope for Cross-Platform Measurement”
• IIEX Europe 4/14/21 “The New Quality Imperative: A Fireside Chat on Combating Fraud”
• Alphonso 4/8/20“COVID-19’s Impact on TV from Coast to Coast”
• Breakthrough 3/4/20 “Can AI Make Advertising More Creative?”
• WPP Stream Commerce 2/26/20 “Robots in the Office: How AI Helps Creatives”
• Breakthrough 1/30/19 “Video Simpatico: Evolving Video from Broadcasting to Conversation”
• Advertising Research Foundation Re:think 3/20/17 “The Halo Effect”
• Future of Measurement Summit 10/20/16 “Cross Platform Consumer Trends”
• Real Screen Summit 2/1/16 “Ratings: Fear vs. Facts”
• World Economic Forum 10/29/15 “The New Societal Reality: the Rise of the Empowered Consumer”
• Interactive Advertising Bureau 4/23/15 “The Industry Trust”
• 4As Transformation 3/24/15 “Innovations in Measurement and Application of Insights”
• AdExchanger Programmatic I/O 9/17/14 “State of Cross-Channel Measurement”
• Magnetic 4/2/14 “Viewability”
• AdMonsters 11/12/13 “Double Jeopardy”
• Ad:tech 11/7/13 “Digital Audience Media Measurement”
• Magnetic 10/9/13 “Attribution Revolution New York”
• United Kingdom Online Measurement (UKOM) 10/1/13 “The Multi-Platform Majority”
• Wedbush Securities 9/13/13 “Big Data Roundtable”
• Magnetic 6/18/13 “Attribution Revolution Boston”

• New York University, Stern School of Business and the Advertising Research Foundation: Marketing ​Optimization and Insights Certificate, curriculum  development committee
• University of Georgia, Terry College of Business “Future of Insights: Balanced Attribution”
• Online  Media, Marketing, and Advertising Global Education “Viewable Impressions: What You Need to ​Know Now to Thrive in Our Evolving  Digital Economy”
• DX3 Learning Lab “Conquering the Challenges of Delivering & Measuring Ads in the Digital Environment”
• Interactive Advertising Bureau Professional Development Faculty “Ad Effectiveness 101: When and How to ​Measure the Efficacy of Digital Campaigns”
• Interactive Advertising Bureau Professional Development Faculty “Reaching the Right Audience Online”
• New York University, Stern School of Business, Guest Lecturer “Digital Marketing”
• Interactive Advertising Bureau Bootcamp for Senior Marketers “Audience Targeting & Measurement”
• World  Economic Forum Chief Strategy Officer Representative, Steering  Committee Member 1/20/16 ​“Digital Media and Society Implications in a  Hyperconnected Era”
• Media Rating Council Emerging Innovation Task Force
• Advertising Research Foundation Ad Effectiveness and Quality Councils
• Journal of Advertising Research Vol. 52, No. 2, 2012 Great Mind Award Winning Paper: “How Validation Can ​Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem”
• Print and Digital Research Forum 1/13/14 “Campaign Delivery and Viewable Impressions”
• Interactive Advertising Bureau Networks, Research and Verification Councils
• MIXX Awards Judge, 2010, 2011
• Ogilvy Awards Judge 2012, 2013